Full article: http://www.boxoffice...arkness-for-424
Paramount is entering the final marketing cycle for J.J. Abrams' upcoming Star Trek Into Darkness, and our social network tracking indicates it will be crucial to the film's box office prospects.
During the five-day period from April 19-23, Into Darkness was responsible for a solid 7,269 tweets. That number looks disappointing at first glance when compared to Iron Man 3's 13,315 during the similar period one month out from its release. However, Trek's performance was actually comparable to last summer's The Dark Knight Rises (7,236 tweets). The positive-to-negative ratios were even quite similar (Trek's 16.2-to-1 versus Rises' 17-to-1).
We don't think Trek's overall anticipation isn't nearly as high as the final Dark Knight's, but the release calendar lines up in an interesting with a major superhero movie opening a few weeks before each one... (more)
Edited by ShawnMR, 30 April 2013 - 09:51 AM.