Jump to content

Cinebrate-web-banner-728x90


Welcome to the BoxOffice® Forums
Register now to gain access to all of our features. Once registered and logged in, you will be able to create topics, post replies to existing threads, give reputation to your fellow members, get your own private messenger, post status updates, manage your profile and so much more. This message will be removed once you have signed in. Please note that forum accounts are separate from BoxOffice.com subscriber accounts.
Login to Account Create an Account
Photo

BoxOffice.com Social Network Futures: STAR TREK INTO DARKNESS


  • Please log in to reply
No replies to this topic

#1
ShawnMR

ShawnMR

  • Forum Admin / Not Zach G.
  • 13,450 posts

Full article: http://www.boxoffice...arkness-for-424

 

Paramount is entering the final marketing cycle for J.J. Abrams' upcoming Star Trek Into Darkness, and our social network tracking indicates it will be crucial to the film's box office prospects.

 

Twitter

During the five-day period from April 19-23, Into Darkness was responsible for a solid 7,269 tweets. That number looks disappointing at first glance when compared to Iron Man 3's 13,315 during the similar period one month out from its release. However, Trek's performance was actually comparable to last summer's The Dark Knight Rises (7,236 tweets). The positive-to-negative ratios were even quite similar (Trek's 16.2-to-1 versus Rises' 17-to-1).

 

We don't think Trek's overall anticipation isn't nearly as high as the final Dark Knight's, but the release calendar lines up in an interesting with a major superhero movie opening a few weeks before each one... (more)


Edited by ShawnMR, 30 April 2013 - 09:51 AM.

  • Michael Tyrion Scott likes this

TASM2 (97/238) | Neighbors (35/139) | Godzilla (73/239) | DoFP (120 4-day/277)

 

"It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sherlock Holmes


"Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you're kind, amazing things will happen." - Conan O'Brien



0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users