Full Article: http://www.boxoffice...what-went-right
With an estimated $9.1 million domestic take on Friday, 42 has exceededour strong pre-release expectations to make history among baseball-themed movies at the box office.
The Friday figure topped the $6.7 million first-day take of Moneyball and blew past Trouble with the Curve's $4.17 million opening day. We're currently projecting a fantastic $28 million weekend debut for 42, topping The Benchwarmers ($19.7 million) and Moneyball ($19.5 million) as the best opening weekend ever for a baseball flick.
Even better news for Warner Bros. and Legendary Pictures is the film's "A+" CinemaScore. Audiences are clearly enjoying the film, and with a fairly dry release schedule ahead for adult patrons, that's great news for 42's longevity. While not completely locked yet due to the upcoming May blockbusters, we're not ruling out a $100+ million domestic run.
What went right? 42 capitalized on a number of factors leading up to it's successful debut. First and foremost...
Edited by ShawnMR, 13 April 2013 - 07:52 AM.