Full article: http://www.boxoffice...blivion-for-328
April's relatively quiet release schedule means that a lot is hinging upon the success of one or two films. Arguably the most important one of those will be Oblivion, a film that isn't quite positioned for a summer release but could easily continue making the case that April will eventually become "the new May".
Oblivion has some work to do, though. Four weeks out from release, its Twitter activity is alarmingly slow. This may be attributable to the fact that it is in between promotional cycles. Still, the Tom Cruise-led science fiction title pulled 603 tweets over the last five days. While that is 108 percent ahead of Jack Reacher's activity during the same time, it pales in comparison to similar titles.