Full article: http://www.boxoffice...ght-for-mon-325
Director Antoine Fuqua's Olympus Has Fallen exceeded all expectations this past weekend with an impressive $30.5 million opening frame (pending actual results later today). That bested the director's previous best opening of $22.6 million from 2001's Training Day, but more importantly it represents the best opening from an action film in 2013 so far.
Beyond that, Olympus smashed distributor FilmDistrict's previous best opening weekend (Red Dawn's $14.3 million in November). The film is locked to become both Fuqua's and FilmDistrict's highest grossing domestic release yet.
What went right? The signs for the film weren't outright horrible going into Friday but metrics like Twitter, Flixster, and Facebook were pointing to a more modest opening. The simple is answer that Olympus capitalized on and offered what A Good Day to Die Hard failed to last month: a popcorn action flick with an appealing concept and strong ensemble cast. Some audiences--which have given Olympus a solid "A-" CinemaScore--have lovingly referred to it as "Die Hard in the White House".
Edited by ShawnMR, 25 March 2013 - 09:01 AM.