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BOXOFFICE.com Social Network Futures: '42' Swings for the Fences


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#1
ShawnMR

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Full article: http://www.boxoffice...-for-the-fences

 

Writer/Director Brian Helgeland's 42 is scheduled to open on Friday, April 12 (opposite Scary Movie 5) and despite the decidedly rough history of baseball-themed movies at the box office, the film is--forgive the pun--knocking it out of the park across social network metrics.

 

From March 15-19, 42 was responsible for 8,454 tweets with a stunning 54.8 positive for every negative comment. The Twitter activity was 122.4 percent higher than Moneyball during the same point in its 2011 release cycle and a whopping 444.7 percent ahead of last year's Trouble with the Curve. In fact, it was the fifth most talked-about movie on Twitter yesterday (March 20).


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#2
Telemachos

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Our own BiffMan saw it last night, said it was great, a family-friendly crowd-pleaser and he thinks it'll have strong legs.

#3
ShawnMR

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Our own BiffMan saw it last night, said it was great, a family-friendly crowd-pleaser and he thinks it'll have strong legs.

 

That definitely lines up with the impressions I keep getting. This has way more going for it than Curve did, IMO. Just the kind of movie I think audiences are looking for after the likes of Lincoln recently.


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"It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sherlock Holmes

 

"Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you're kind, amazing things will happen." - Conan O'Brien


#4
Telemachos

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Just saw a spot during March Madness on ESPN. They're pimping it hard, complete with multi-sport superstars (Blake Griffin, Ndamukong Suh) thanking Jackie Robinson and then telling people to see the movie.



#5
Talkie

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They should invite the surviving Negro League players and other Black pioneers like Hank Aaron, Frank Robinson, Dusty Baker, Ken Griffey, Sr., Willie Mays, etc., to the premiere. It would be a nice way to honor all of their contributions to the sport while promoting the film and Jackie's legacy at the same time. 



#6
Telemachos

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They should invite the surviving Negro League players and other Black pioneers like Hank Aaron, Frank Robinson, Dusty Baker, Ken Griffey, Sr., Willie Mays, etc., to the premiere. It would be a nice way to honor all of their contributions to the sport while promoting the film and Jackie's legacy at the same time. 

 

They're hosting special screenings not only for major league teams (the Dodgers have already seen it) but also a special benefit screening in Kansas City to help the Negro Leagues Museum. I don't know if Aaron, etc will be there. The Robinson and Rickey families have been present at some of the other screenings.




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