Full article: http://www.boxoffice...-for-the-fences
Writer/Director Brian Helgeland's 42 is scheduled to open on Friday, April 12 (opposite Scary Movie 5) and despite the decidedly rough history of baseball-themed movies at the box office, the film is--forgive the pun--knocking it out of the park across social network metrics.
From March 15-19, 42 was responsible for 8,454 tweets with a stunning 54.8 positive for every negative comment. The Twitter activity was 122.4 percent higher than Moneyball during the same point in its 2011 release cycle and a whopping 444.7 percent ahead of last year's Trouble with the Curve. In fact, it was the fifth most talked-about movie on Twitter yesterday (March 20).