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BOXOFFICE.com Analysis: Why May 2013 Doesn't Need THE AVENGERS


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#1
ShawnMR

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Full article: http://www.boxoffice...ed-the-avengers

 

 

Benchmarks are hard to live up to. The new standard for a May blockbuster--and in many respects, *any* kind of blockbuster--was birthed last year whenMarvel's The Avengers broke a litany of box office barriers. 2013's lucrative summer season is approaching with an industry and its fans skeptical that this May can't measure up to last year's performance.

 

They're wrong.

 

Before we begin to tell you why, keep one thing in mind: quality is ultimately king. If audiences aren't happy with the product they're given, they won't keep showing up after big opening weekends. They'll opt to catch up on Redbox titles and Netflix queues, or simply forego movies completely to enjoy the seasonal air. Exhibitors are acutely aware of that fact because it's a bigger disadvantage for them than it is for the studios. Last May, post-Avengers, was also a prime example of that stark reality.

 

So, let's revise the original wording: this year's market *can* measure up. The next question is "will it?"


Edited by ShawnMR, 19 March 2013 - 08:16 AM.

"It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sherlock Holmes

 

"Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you're kind, amazing things will happen." - Conan O'Brien


#2
fmpro

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I agree Shawn.. May 2013 will beat 2012

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#3
tribefan695

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May might not need The Avengers, but March sure could use them.


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#4
fmpro

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May might not need The Avengers, but March sure could use them.


Pure truth

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#5
ChD

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I agree Shawn.. May 2013 will beat 2012

 

It'll probably be the only month 2013 will manage to gross more than 2012.


Edited by ChFloppit, 19 March 2013 - 09:06 AM.

"You can have all the faith in spirits and the afterlife, heaven and hell, but when it comes to this world, don't be an idiot, because you can tell that you put your faith in God to get through the day, but when it comes time to cross the road, I know you look both ways."

 

"How happy is the blameless vestal's lot! The world forgetting, by the world forgot. Eternal sunshine of the spotless mind! Each prayer accepted, and each wish resigned."

 

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#6
Neo

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May 2012 was weak sans TA. IM3 and F6 should be enough to make the difference. STiD over MiB3, then you got TH3 and Epic for the kill.


You need to check into rehab if you think TA2 isn't going to make a dent in AVATAR 2's box office

VII Predictions

 

Unless Cameron offers SMELL-O-VISION with AVATAR 2, It's not doing more than 400M Plus ..  And YES, I'll bet AVATAR 2 doesn't do more than at best 425M Domestic

 


#7
Alpha

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IM3
TGG
STiD
FF6
Epic
TH3
NYSM

And that Before Midnight movie.

This May will definetly break a record or two.

Somebody once told me the world was gonna roll me / I ain't the sharpest tool in the shed...

 


#8
Michael Gary Scottt

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Before Midnight wont make more than 5-10 million total
Hail Nolan

#9
Alpha

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Before Midnight wont make more than 5-10 million total

 

Just threw it in there based on the excellent reviews it's getting now.


Somebody once told me the world was gonna roll me / I ain't the sharpest tool in the shed...

 


#10
Michael Gary Scottt

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May might not need The Avengers, but March sure could use them.


March needs a hunger games
Hail Nolan

#11
Age of Robertron

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2012 didn't have $621m grosser to kick of Summer, either. Although it did have a $623m grosser ;) :P


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