Full article: http://www.boxoffice...tion-for-thu-37
It's been clear since the eleventh hour decision to delay G.I. Joe: Retaliationfrom a planned 2012 release that Paramount has some work to do with the franchise's image. Last year's first trailer barely highlighted Channing Tatum's presence (leading some to speculate his character wouldn't be involved in most of the story). Perhaps not coincidentally, while Tatum was driving three box office hits last year and proving his ability to draw, the delay was announced.
The 2009 film's cast had already been gutted and replaced by more male- and action fan-friendly names like Bruce Willis and Dwayne "The Rock" Johnson. As the sequel's March 29 release approaches, is Paramount's strategy working?
Where The Rise of Cobra aimed for the kiddie crowd and twenty-something audience that grew up with the brand, Retaliation is setting its sights on the more straight-forward action lovers out there. Did they wait too long? Will the delay ("officially" said to be for a 3D conversion) pay off? So far, the signs are mixed.
Edited by ShawnMR, 06 March 2013 - 12:51 PM.