6 replies to this topic

[ShawnMR]

Full Article: http://www.boxoffice...view-for-fri-31

 

 

Another box office winter ends.

 

January began the year in a big way with $827 million, but February will end on a more sour note. We're projecting a $611 million domestic market gross for the month once Thursday's numbers are reported. That will bring 2013's domestic market cume to $1.438 billion--a 12.8 percent decline from 2012's $1.649 billion between January and February.

 

The month itself will come in as the lowest grossing February since 2002 ($592.51 million) and marks a sharp 25.3 percent year-to-year monthly decline. 2012 delivered a banner February with The Vow, Safe House, Journey 2, Act of Valor, and Chronicle leading a massive $817.97 million month.

 

Where three of those films topped $100 million domestically, the only February opener to crack $60 million this year was Identity Thief ($95.8 million through Tuesday).

Edited by ShawnMR, 28 February 2013 - 12:06 PM.

[CJohn]

February had very weak releases. A drop from other years was expected.

[RichWS]

It was gonna be tough to match the over-performances of last February, but this one was exceptionally weak. Since 2002? Jeez.

[ShawnMR]

Yeah, I was surprised when I looked back at the data. Figuring surely there was a worse February in the last 11 years...I was wrong.

 

And that's not even accounting for one bit of inflation. Yikes.

[ShawnMR]

Bump

[Robert Muldoon]

A Good Day to Die Hard getting toxic early buzz and WOM certainly stopped that from reaching 100m

[ShawnMR]

A Good Day to Die Hard getting toxic early buzz and WOM certainly stopped that from reaching 100m

 

Yeah, that alone would have at least helped February become more middle of the road by topping 2003-2007, plus 2011.