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BOXOFFICE.com Sleeper Watch: Is '21 and Over' the next 'Project X'?


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#1
ShawnMR

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Full Article: http://www.boxoffice...-over-break-out

 

With a relatively slow February now entering the final quarter, it's time to start looking ahead at March's offerings. We recently analyzed the early Twitter tracking for Jack and the Giant Slayer, but opening against it on March 1 will be a flick targeting a different audience: 21 and Over.


Billed as "from the writers of The Hangover" (Jon Lucas and Scott Moore), we can't help but notice a number of similarities between it and last year's Project X--a solid breakout both domestically and in foreign markets. That film sold itself as "produced by the director of The Hangover" (Todd Phillips) while riding positive word of mouth from early screenings. Hoping to duplicate it's $96...


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#2
Cmasterclay

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The trailer always gets fantastic reactions, and there's certainly an audience for this movie.  Plus March 1st is a good release date. I say it breaks out.


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#3
CJohn

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I see it doing some solid numbers, but it won't breakout like Project X.


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#4
JackO

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It has  shot since Jack will likely disappoint. 


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#5
Hiccup

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Sort of.

 

15M/38M


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#6
RichWS

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Sort of.

 

15M/38M

 

I'm thinking about the same.



#7
Jandrew

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I dont see this passing PX. PX was an "ultimate" party movie. 21 and Over is a generic college comedy. I see something like 18/46.
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#8
baumer

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This looks funny, really funny. I think it will be bigger than Project X.
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#9
ShawnMR

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This looks funny, really funny. I think it will be bigger than Project X.

 

I'm there with ya, buddy. Project X looked too focused on teens and college party people (IMO). This actually looks like it has a story driving the comedy, which is what PX needed to appeal to the rest of the 20-something demo. I'm honestly more reminded of 21 Jump Street than Project X the more I see the trailers.


Edited by ShawnMR, 20 February 2013 - 01:09 PM.

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#10
WINston churCHILL

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If you mean in terms of pure stupidity then yes.


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#11
Cmasterclay

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As a teenager, I had no urge to see Project X (I eventually got dragged to it) because it was for rich, fratboy types who take ecstasy and listen to techno.  This movie looks pretty damn funny. I'll see this, no qualms.  


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#12
baumer

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I'm there with ya, buddy. Project X looked too focused on teens and college party people (IMO). This actually looks like it has a story driving the comedy, which is what PX needed to appeal to the rest of the 20-something demo. I'm honestly more reminded of 21 Jump Street than Project X the more I see the trailers.

 
It has some really funny moments in the trailer. The get down scene is quite funny and apparently killing the guy every other scene looks pretty funny too. I like what I see.
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#13
tonytr87

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I was interested in Project X because it looked different and the trailer was pretty awesome. The only funny part in the trailer for this are the two friends always calling the Asian kid by his whole name. Otherwise, looks generic.


Edited by tonytr87, 21 February 2013 - 02:42 PM.

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#14
JackO

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I am thinking 19M for 21 and 18M for Jack. 


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#15
Mango

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I haven't seen any critic reviews but there is a small handful of positive reviews from people who attended earlier screenings. If this goodwill carries over during the week this will probably breakout.



#16
DAR

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Will it be as shitty as Project X? I hated that fucking movie

#17
kayumanggi

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Well well well...


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#18
Mango

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Yeah this didn't happen.




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