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After a lack of showing from most of last summer's blockbusters at the 2012 Super Bowl, 2013's big game is poised to showcase some serious heavyweights. Summer movies reported to be getting ad times this Sunday include Iron Man 3,Star Trek Into Darkness, Fast & Furious 6, World War Z and The Lone Ranger.
Compare that to last year's Super Bowl--viewed by a record 111.3 million people in North America--when most of the ad space for movies was claimed by pre-May releases. Aside from Marvel's The Avengers, Hollywood's summer slate was represented by Battleship and The Dictator. Not exactly the best choices. Still, 2013's lineup of shortened previews looks more interesting for summer movie fans.
But, does Hollywood really need to keep pushing its blockbusters for nearly $8 million per minute?