http://www.boxoffice...s-quickly-dying
Just a few short months ago, we took a look at how Hollywood's 3D re-release trend was shaping up so far. With a couple of early successes--The Lion King and Titanic, most notably--the returns have certainly diminished. Beauty and the Beast and Star Wars: Episode I - The Phantom Menace drew very modest interest, while September's Finding Nemo 3D took in $41.1 million domestically and an additional $19.5 million overseas. Monsters, Inc. 3Dhasn't fared any better in its current run ($32.5 million domestic and less than $3 million overseas so far) despite the advantage of additional buzz surrounding its upcoming sequel this summer.
In the wake of those two disappointing runs over the past four months, the bean-counters are getting wise. It wasn't long ago that Fox cancelled plans for a 3D treatment of 1996'sIndependence Day (once slated to release on July 4th weekend this summer). Earlier in January, Disney shelved The Little Mermaid 3D (formerly planned for October). Today, Disney announced that Star Wars: Episode II - Attack of the Clones and Episode III - Revenge of the Sith will no longer be given their 3D turns either. Both were slated to hit theaters in September and October, respectively. Maybe they'll find their way into theaters in the future, but its just as likely for now that they go straight to 3D Blu-ray first.



Sign In
Create Account
Back to top
Report





