We're edging closer to February and that means 2013's first bona fide big budget movie is around the corner. A Good Day to Die Hard, the fifth installment in its series, hits theaters on Thursday, February 14. Where's the online buzz been at compared to recent action flicks?
Let's start with the good news: For the period representing four weeks out from release (January 17-21) A Good Day to Die Hard tallied 6,670 tweets. Some of the surge in that number on January 20 and 21 (which accounted for a combined 71 percent of the tweet share) was due to the announcement of Die Hard movie marathons in theaters across North America. Still, the Twitter activity represents a higher total at the same point in the release cycle versus Taken 2 (5,971), Mission: Impossible - Ghost Protocol (4,586), The Expendables 2 (4,222) and The Bourne Legacy (1,550).
Bad news: ...
Edited by ShawnMR, 24 January 2013 - 09:47 AM.