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BOXOFFICE.com: Rated R: 'Zero Dark Thirty', 'Gangster Squad & 'A Haunted House' Mark Unusual January


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#1
ShawnMR

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Full article: http://www.boxoffice...recedent-for-18

Less than two weeks into the new year, we already have ourselves something of a curious benchmark: this coming weekend will see the release of three R-rated films into already busy market.Gangster Squad and A Haunted House make up the first two, while the expansion from 60 theaters into wide release for Zero Dark Thirty accounts for the third.
At face value, each film has its fair share of strengths. Zero Dark Thirty is in the middle of a strong Oscar campaign (nominations come out Thursday), carries the goodwill of Kathryn Bigelow's The Hurt Locker and boasts a familiar and potentially intriguing story for the...well, the entire population.

Gangster Squad hosts a very recognizable ensemble cast in more "popcorn" fare, while A Haunted House is the first comedy targeted toward the young adult audience in quite some time.

But here's the catch: they're all rated R. Sure, none of these films are banking on any kind of family audience but the precedent here is almost unheard of in January.


Predictions: TASM2 (97/238) | Godzilla (75/239) | DoFP (120 4-day/260)

 

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#2
CJohn

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Gangster Squad will flop while A Haunted House will tank hard. ZDT will be the one breaking out.
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#3
ShawnMR

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Gangster Squad will flop while A Haunted House will tank hard. ZDT will be the one breaking out.


I'm definitely getting a similar feeling on all three movies. Gangster has the most to lose, IMO. I don't see as much crossover audience between ZDT and AHH as between ZDT and GS.

Predictions: TASM2 (97/238) | Godzilla (75/239) | DoFP (120 4-day/260)

 

"It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sherlock Holmes


"Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you're kind, amazing things will happen." - Conan O'Brien


#4
CJohn

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I think WB should have released it on the MLK weekend instead on the week before it. That weekend is usually good for more mainstream movies with a good cast and appealing premise.
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