With just under one month left before Tom Hooper's anticipated adaptation of Les Miserables hits theaters Christmas Day, early buzz on the film has already started to get things moving for the film. Early critical reactions are no doubt helping - especially with the somewhat expected praise and Oscar-worthy touting of the film - but it is becoming more and more clear that this may be one musical destined for serious box office success.
It is a common strategy for studios to push adult-driven Oscar fare around the end of any given year. Back in 2010, that fact paid off big time. Despite an overall declining market at the time (caused by a mini-exodus of younger moviegoers from theaters), the end of 2010 and early 2011 saw breakout performances from not just one but three adult-leaning films. The King's Speech - Best Picture winner for the year - hauled in $139 million, while True Grit ($171 million) and Black Swan ($107 million) similarly rode excellent word of mouth and a slew (each) of Oscar nods on their way to becoming a trifecta of late holiday/early winter mini-blockbusters.
Now, Hollywood is hoping for a similar phenomenon to occur again in 2012 and early 2013...



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