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Japan Box Office - WKND Forecast (Rurouni Kenshin; Guardians), Kenshin Biggest OW of the Year


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#8861
Corpse

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A big drop in admissions for Guardians is expected.  Its tickets were greatly discounted during its first 3 days in release by Disney, and last Sunday was also a discount day at Toho cinemas.  

 

And overall drops aren't as bad as the 4 usual chains suggest either.  Toho's discount day last Sunday has to be taken into account, and that's why I didn't really bother with weekend estimates this weekend since discount days have really thrown them off ever since the tax hike increase in April.  

 

Rise of the Planet of the Apes definitely underwhelmed, though.


“Grown-ups don't look like grown-ups on the inside either. Outside, they're big and thoughtless and they always know what they're doing. Inside, they look just like they always have. Like they did when they were your age. Truth is, there aren't any grown-ups. Not one, in the whole wide world.”

#8862
sfran43

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Corpse, can you upload the weekend ranking please?

#8863
catlover

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Rise of the Planet of the Apes definitely underwhelmed, though.

 

You mean, Dawn of the Planet of the Apes :P. Anyway, that's too bad. I was really hoping it could at least match Rise's number in yen. Could it?



#8864
Star-Lord Olive

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2-day OW in Japan

Rise  :318k adimissions  404M yen

Dawn :149K admissions  210M yen

 

I think 3D turns people away.



#8865
Fake

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What's more, Yen has depreciated by 30% since 2011. So the fall in opening in dollar terms is even worse. What is the 3-day gross? And how much did GotG do in its 2nd weekend?

#8866
Quigley

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2-day OW in Japan

Rise  :318k adimissions  404M yen

Dawn :149K admissions  210M yen

 

I think 3D turns people away.

 

Avatar, Alice, Pirates 4, HP7 - P2, Frozen and Toy Story 3 were all in 3D. 3D isn't a problem when the movie is appealing.



#8867
Cynosure

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Most of those films were released during the very short-lived 3D craze in Japan. Frozen was available in 2D and did most of its business in that format.



#8868
Corpse

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Well, most of those were in 2010/2011 where 3D shares were over 70% for about every film.  Since then, 3D shares are lucky to hit 20/30% for anything.  

 

So if a film is playing primary in 3D, and there isn't a reason to attend it (like with Gravity for example), people just don't go to see it.  That probably explains a lot of Dawn of the Planet of the Apes' problem this weekend.  


“Grown-ups don't look like grown-ups on the inside either. Outside, they're big and thoughtless and they always know what they're doing. Inside, they look just like they always have. Like they did when they were your age. Truth is, there aren't any grown-ups. Not one, in the whole wide world.”

#8869
Corpse

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Weekend Ranking (09/20-21)
 
Posted Image
 
01 (01) Rurouni Kenshin: The Legend Ends (Warner Bros.) Week 2
[color=#0000ff;]02 (--) Dawn of the Planet of the Apes (Fox) DEBUT[/color]
03 (02) Stand By Me, Doraemon (Toho) Week 7
04 (04) Lupin III (Toho) Week 4
05 (03) Guardians of the Galaxy (Disney) Week 2
[color=#0000ff;]06 (--) Revenge of the Pomegranate Tree Hill (Shochiku) DEBUT[/color]
07 (05) Lady Maiko (Toho) Week 2
08 (07) Rurouni Kenshin: Kyoto Inferno (Warner Bros.) Week 8
09 (06) Hot Road (Shochiku) Week 6
10 (08) Lucy (Toho-Towa) Week 4
 
>Rurouni Kenshin: The Legend Ends drops a hefty 54% in its second weekend after delivering the biggest opening weekend of the year, taking in ¥418,846,200 ($3.9 million) on 320,949 admissions.  The drop is alarming, but after an abnormal large opening weekend over a 3-dau holiday weekend, perhaps it's not too unexpected.  After 9-days in release, the film has exceeded ¥2.2 billion ($20 million) and 1.76 million admissions, tracking 15% ahead of the last film right now.  
 
>Dawn of the Planet of the Apes... almost bombed honestly.  It only earned ¥210,925,300 ($2.0 million) on 149,354 screens on 712 screens.  This is down almost 50% from the opening weekend of Rise of the Planet of the Apes.  Dawn had previews last weekend which deflated the opening weekend, but this is still a huge drop.  It'll probably earn only make ¥1.5 billion ($14 million) or a little more.  
 
>Revenge of the Pomegranate Tree Hill had an okay debut, grossing ¥100,389,900 ($0.94 million) on 86,646 admissions on 255 screens.  It actually ranked 4th for the weekend in admissions, but its low avg. ticket price brings it down to 6th in gross.  

Edited by Corpse, 22 September 2014 - 10:28 AM.

“Grown-ups don't look like grown-ups on the inside either. Outside, they're big and thoughtless and they always know what they're doing. Inside, they look just like they always have. Like they did when they were your age. Truth is, there aren't any grown-ups. Not one, in the whole wide world.”


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