When your done with a film has less import than when it can make the most money (well, within a reasonable time frame). 4th of July weekend is prime real estate if you've got a winner. May 30th is a slower summer weekend post holiday.That's just not confidence IMO. You don't just leave a 4th of July release date cause a film is done earlier than expected. There's more money to be made 4th if you've got the right film. My opinion...they don't have the right film. And they know it.It costs money to move back. It saves money to move forward (well, unless you're accelerating production). And that's ignoring potential of how release dates can play into a films performance. This does not read like a move based on pure logistics, it's definitely more than that.
They know that they don't have the right film, that's why the reshoots on the ending of the movie are happening or happened. It was the ending that they had problems with. Considering that they haven't moved its released date away from May 30th 2014, probably means that they are confident of that weekend to release the movie. Look back at the movies that did real well that weekend in recent years. I bet that's another part of the reason they plan on releasing the movie during then. Plus, Like Dexter of Suburbia said, they took it further away from the theatrical release of Transformers: Age of Extinction.
Edited by Sean B, 25 October 2013 - 08:23 PM.