New tracking for Sony's The Amazing Spider-Man 2 hit the industry's doorstep this week, and early indicators suggest Sony has another global success coming down the pipeline. But, they have some work to do among the uninitiated before its May 2 domestic launch.
Interest levels for Peter Parker's latest chapter are polling 7 percent behind recent $95 million opener Captain America: The Winter Soldier at the same point before release. The good news is that Spidey's sequel isn't far behind where its predecessor stood a few weeks release two summers ago.
An intriguing fact about these numbers is that awareness isn't a problem. More than 94 percent of surveyed moviegoers acknowledged their familiarity with the upcoming tentpole--way ahead of Thor: The Dark World's 77 percent and even topping Iron Man 3's 90 percent. To no surprise, both awareness and interest are highest among men under the age of 25.
Online metrics for The Amazing Spider-Man 2 also produce mixed results. Twitter activity is healthy with nearly 60,000 tweets generated over the past week; however, that trails Winter Soldier by... (more)
Full Story: http://www.boxoffice...ng-spider-man-2
Edited by ShawnMR, 11 April 2014 - 08:26 AM.