Jump to content

Cinebrate-web-banner-728x90


  • Start New Topic
Welcome to the BoxOffice® Forums
Register now to gain access to all of our features. Once registered and logged in, you will be able to create topics, post replies to existing threads, give reputation to your fellow members, get your own private messenger, post status updates, manage your profile and so much more. This message will be removed once you have signed in. Please note that forum accounts are separate from BoxOffice.com subscriber accounts.
Login to Account Create an Account
Photo

BO.com Analysis: Mixed Early Tracking For THE AMAZING SPIDER-MAN 2


  • Please log in to reply
9 replies to this topic

#1
ShawnMR

ShawnMR

  • Forum Admin
  • 14,380 posts
  • Joined November 04, 2011
  • 463 topics

New tracking for Sony's The Amazing Spider-Man 2 hit the industry's doorstep this week, and early indicators suggest Sony has another global success coming down the pipeline. But, they have some work to do among the uninitiated before its May 2 domestic launch.

 

Interest levels for Peter Parker's latest chapter are polling 7 percent behind recent $95 million opener Captain America: The Winter Soldier at the same point before release. The good news is that Spidey's sequel isn't far behind where its predecessor stood a few weeks release two summers ago.

 

An intriguing fact about these numbers is that awareness isn't a problem. More than 94 percent of surveyed moviegoers acknowledged their familiarity with the upcoming tentpole--way ahead of Thor: The Dark World's 77 percent and even topping Iron Man 3's 90 percent. To no surprise, both awareness and interest are highest among men under the age of 25.

Internet Buzz

 

Online metrics for The Amazing Spider-Man 2 also produce mixed results. Twitter activity is healthy with nearly 60,000 tweets generated over the past week; however, that trails Winter Soldier by... (more)

 

Full Story: http://www.boxoffice...ng-spider-man-2


Edited by ShawnMR, 11 April 2014 - 08:26 AM.

"It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sherlock Holmes

 

"Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you're kind, amazing things will happen." - Conan O'Brien


#2
#ED

#ED

    NICK'S DAD

  • Junior Moderator
  • 18,414 posts
  • Joined July 24, 2012
  • 96 topics
  • LocationNew York , NY
So basically tracking says "We don't know".

#3
Jordan

Jordan

    Indie Sensation

  • Member
  • PipPip
  • 271 posts
  • Joined May 07, 2012
  • 2 topics
  • LocationCalifornia

TASM2 is a film I know a lot of people aren't in a hurry to see.

 

XMDOFP is something I'm not looking forward to myself.


Jaina Solo for Episode VII - Do it Disney!!!

#4
Donald

Donald

    Box Office Gold

  • Member
  • PipPipPip
  • 1,078 posts
  • Joined January 28, 2014
  • 5 topics
  • LocationKampala,uganda,Africa!
Where is jandrew!?:D

#5
lilmac

lilmac

    Blockbuster

  • Member
  • PipPipPipPip
  • 5,916 posts
  • Joined April 26, 2012
  • 153 topics

[color=rgb(51,51,51);font-family:'HelveticaNeue-Light', 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif;font-size:13px;background-color:rgb(247,247,247);]more than 94 percent of surveyed moviegoers acknowledged their familiarity with the upcoming tentpole--way[/color]

 

 

[color=rgb(51,51,51);font-family:'HelveticaNeue-Light', 'Helvetica Neue Light', 'Helvetica Neue', Helvetica, Arial, 'Lucida Grande', sans-serif;font-size:13px;background-color:rgb(247,247,247);]I'm surprised it's only 94% with all the trailers out now.[/color]


Edited by lilmac, 11 April 2014 - 09:18 AM.

I believe in God as I believe that the sun has risen: not only because I see it, but because by it I see everything else.

I was blind, but now I see.


#6
Captain Craig

Captain Craig

    Blockbuster

  • Member
  • PipPipPipPip
  • 6,338 posts
  • Joined November 18, 2011
  • 13 topics
  • LocationNashville, TN-USA

I feel a tremor in the force.

 

Meltdowns will be huge. 

 

I may have to follow iJack on Twitter if this opens under $90m OW.


"Why does moving BVS to another date mean WB doesn't know what they're doing? This nitpicking is hilarious.
It'll be better for both movies if one moves. It is stupidity to release both on the same weekend. -kayumanggi

I'm on twitter: https://twitter.com/CaptainCraig1

#7
Captain Jack Sparrow

Captain Jack Sparrow

    Global Phenomenon

  • Member
  • PipPipPipPipPip
  • 15,737 posts
  • Joined November 12, 2011
  • 260 topics
  • LocationLV426

I feel a tremor in the force.Meltdowns will be huge. I may have to follow iJack on Twitter if this opens under $90m OW.

Anybody know his Twitter?

Hobbit 3 will be lucky to hit $240m


#8
grey ghost

grey ghost

    Blockbuster

  • Member
  • PipPipPipPip
  • 5,917 posts
  • Joined November 08, 2011
  • 55 topics

I feel a tremor in the force.

 

Meltdowns will be huge. 

 

I may have to follow iJack on Twitter if this opens under $90m OW.

 

The tracking numbers are going up, not down.  :P


Gamble points at the Box Office Casino!

CLICK HERE


#9
RichWS

RichWS

    Global Phenomenon

  • Member
  • PipPipPipPipPip
  • 12,679 posts
  • Joined November 10, 2011
  • 9 topics
  • LocationNew London, CT/Missing NYC

People are aware!/They just don't care!/Spider-Man!/Spider-Man!/Does whatever a....you get the idea.



#10
wildphantom

wildphantom

    Indie Sensation

  • Member
  • PipPip
  • 272 posts
  • Joined November 08, 2011
  • 1 topics
When all is said and done we're still going to be looking at a fairly boring box office run. Very big business, nowhere nearly a billion but more than likely around three quarters. At this point I will be surprised if it gets close to $300 million domestic , with $230-40 million more realistic if its tracking is indicating Cap 2 numbers.


0 user(s) are reading this topic

0 members, 0 guests, 0 anonymous users