The official start of the summer movie season is one month away, but that doesn't matter for Disney and Marvel. One of their 2014 tentpoles in Captain America: The Winter Soldier is days away from its domestic launch, and tracking indicates the sequel is poised to top the $85.7 million opening of its cinematic universe's spiritual predecessor, Thor: The Dark World. Simultaneously, the Steve Rogers follow-up chapter is aiming to push through Fast Five's $86.2 million bow three years ago and stake the best April opening ever.
For some brief number-crunching: The Winter Soldier is driving equal or higher interest among men and women of all ages compared to last November's Thor sequel. Men over the age of 25 polled nearly 20 percent stronger "first choice" numbers at the same point in the pre-release cycle. Women under 25 represent another noticeable area of improved interest. One minor trouble spot is in unaided awareness, which lagged behindDark World by nearly 50 percent as of Monday. The film's final marketing push could still close that gap before Friday.
When it comes to online buzz, Soldier has nothing to fear:... (more)
Full Story: http://www.boxoffice...domestic-launch
Edited by ShawnMR, 01 April 2014 - 09:35 AM.