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BO.com: 'Captain America: The Winter Soldier' Gunning For $90+ Million Domestic Launch


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#1
ShawnMR

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The official start of the summer movie season is one month away, but that doesn't matter for Disney and Marvel. One of their 2014 tentpoles in Captain America: The Winter Soldier is days away from its domestic launch, and tracking indicates the sequel is poised to top the $85.7 million opening of its cinematic universe's spiritual predecessor, Thor: The Dark World. Simultaneously, the Steve Rogers follow-up chapter is aiming to push through Fast Five's $86.2 million bow three years ago and stake the best April opening ever.

 

For some brief number-crunching: The Winter Soldier is driving equal or higher interest among men and women of all ages compared to last November's Thor sequel. Men over the age of 25 polled nearly 20 percent stronger "first choice" numbers at the same point in the pre-release cycle. Women under 25 represent another noticeable area of improved interest. One minor trouble spot is in unaided awareness, which lagged behindDark World by nearly 50 percent as of Monday. The film's final marketing push could still close that gap before Friday.

 

When it comes to online buzz, Soldier has nothing to fear:... (more)

 

Full Story: http://www.boxoffice...domestic-launch


Edited by ShawnMR, 01 April 2014 - 09:35 AM.

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#2
fmpro

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I like that 90+ numberHow big OD do we need to get a 90 mill OW?

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#3
mahnamahna

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Considering that Marvel has a bigger family audience than most tentpoles, anything more than $33 million would make $90 million+ likely



#4
baumer

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It looks like this really could be bigger than Thor.  


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#5
Pokearcher

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It looks like this really could be bigger than Thor.  

 

Winter Soldier looks better than Thor: The Dark World too (which I really liked).


Edited by Fancyarcher, 02 April 2014 - 02:31 PM.

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#6
Captain Craig

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Bring on the benchmark...let's see $100m happen OW DOM!!!


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#7
grey ghost

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April's record is about to get CAPPED!Monday's headline: "Marvel Studios single-handedly extends the summer movie season an extra month!"

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#8
John Marston

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April's record is about to get CAPPED!Monday's headline: "Marvel Studios single-handedly extends the summer movie season an extra month!"

This was already done with other films ( Fast and Furious, The Hungee Games etc)

#9
Blankments

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You can argue Fast Five, but I refuse to acknowledge Fast and Furious or The Hunger Games as summer movies. Next thing you'll be saying is that LEGO extended summer into February...




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