Did you know Will Ferrell has a new movie coming out?
Unless you've been living under a rock, Anchorman 2: The Legend Continues has probably found a way to permeate its existence into your life over the past few months. The whole shebang started in March 2012 when, on Conan, Ferrell himself made it official that an Anchorman sequel was going into production.
That was just the tip of the iceberg.
His Ron Burgundy character has since helped Chrysler Group boast a 59 percent year-to-year jump in sales while promoting their Dodge Durango. From his own Ben & Jerry's ice cream flavor to interviewing Peyton Manning, last week's Saturday Night Live appearance, a line of underwear from Jockey, anchoring a local North Dakota newscast, a duet with Robin Thicke, and much more, Farrell and his newsman persona have been churning out viral bits like clockwork. And we think it's about to pay off with big box office returns.
Padding the strength of the marketing campaign is the fact that moviegoers have eaten up comedy like candy in 2013. The year has delivered an impressive string of hits from the genre, beginning with February's Identity Thief ($134.5 million). Summer built the trend with This Is the End ($101.5 million), The Heat ($159.4 million) and We're the Millers ($150.4 million) before Paramount's own Jackass Presents: Bad Grandpa walloped box office expectations with a $100+ million stateside haul. Even The Hangover Part III did profitable business thanks to its overseas performance.
Anchorman 2, though, is the pièce de résistance. Fans have begged for a sequel to 2004's original flick--a modest box office hit that significantly bolstered its following in the post-theatrical market, becoming one of the most oft-quoted and meme'd comedies of the last decade. At the time, Ferrell was mostly known to the masses as "that funny guy from SNL and Elf". For the last eleven years, he's built a consistent resume of hit laughers with only a few misses in between. Transforming into comedy's leading man, the cult-like status of the first film has evolved into legit franchise-like buzz beyond his core fan base... (more)
Full Story: http://www.boxoffice...t-and-effective
Edited by ShawnMR, 10 December 2013 - 03:36 PM.