Lionsgate, the freshly minted seventh major studio whose movies had never posted a domestic opening weekend of more than $41 million until last year, just established one of the best debuts ever with The Hunger Games: Catching Fire's $158.1 million bow.
Yet, all many seem able to talk about is how "disappointing" that number is.
Sure, if someone's portfolio fell victim to Lionsgate's 10 percent slide in shares yesterday, they may be justifiably disappointed. Don't blame it on the movie, the studio, or audiences though. Blame it on a the fanboy mentality which dictates bigger isn't good enough anymore; a mentality that essentially requires even the most optimistic of expectations to be exceeded, and if they're not, perception dooms healthy performances into classifications such as "non-eventful" and "let down". Unfortunately, that mentality affects the real world, too.
Worst of all, indulging in said mentality precedes avoiding the responsibility of being able to step back and say, "the movie's doing great business, the signs were just misread."
That flawed thinking has skewed perceptions of the box office in recent years, inaccurately portraying major financial successes as disappointments, and moderate disappointments as outright flops... (more)
Full story: http://www.boxoffice...-underperformed
Edited by ShawnMR, 26 November 2013 - 02:57 PM.