Over the past few years, Disney has had to rebuild their image in the animation genre outside of their Pixar films. Prior to recent hits like Tangled and Wreck-It Ralph, the company struggled in living up to their glory days of traditional hand-drawn animation, with only a few moderate successes in Chicken Little and Bolt.
This Thanksgiving could be poised to continue the upswing with Frozen, a contemporary take on Hans Christian Andersen's fairy tale, The Snow Queen.
The latest Disney cartoon is exploding on Facebook right now with a gain of 53,211 fans in the past five days alone, representing a very healthy 13.5 percent jump. Ralph and Tangled similarly posted strong Facebook activity in the weeks leading up to their debuts. Flixster is likewise encouraging with 97 percent of over 19,600 users anticipating the film.
On the other hand, Twitter buzz is sluggish with just 738 tweets during our five-day tracking period. In its defense, the film's title makes for a difficult search string. By contrast, Ralph generated more than 5,000 tweets during the comparable period while 2010's Tangled was responsible for 1,168 tweets (when the site's user base was somewhat smaller)... (more)
Full story: http://www.boxoffice...-preview-frozen
Edited by Neo, 13 November 2013 - 09:18 AM.