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Keeping Box Office Perspective on THOR: THE DARK WORLD


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#1
ShawnMR

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Disney is estimating an opening in the $80 million range for Thor: The Dark World, according to an unnamed source within the studio.

 

Fans: before feeling disappointed by that kind of number, keep in mind that it would represent a 22 percent increase in ticket sales from Thor's original $65.7 million debut in 2011. Iron Man 3's opening admissions earlier this year jumped by roughly 21 percent over Iron Man 2's.

 

That said, there is definitely big buzz for the Asgardian's solo sequel--so much that it's begun outpacing Iron Man 3 in both Flixster and Twitter activity.

 

The BoxOffice team has been forecasting an even stronger domestic launch, and that remains the case. Nevertheless, expectations across fandom--and maybe even certain corners of the industry--have escalated into a groupthink mentality that believes anything under $90-100 million will be a disappointment. This isn't the first movie to inspire such exaggeration, nor will it be the last, but it's wrong either way.

 

Full story: http://www.boxoffice...-the-dark-world


Edited by ShawnMR, 06 November 2013 - 10:29 AM.

"It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sherlock Holmes

 

"Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you're kind, amazing things will happen." - Conan O'Brien


#2
Rukaio Alter

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Good to nip this in the bud now before we get a million people in the Thor thread claiming it 'disappointed'.


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#3
ECSTASY

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Here! Here! That's a hefty increase for OW. 

 

The one thing could possibly push it over 100m is the kiddy contingent.  That is if it has an out of this world Saturday increase if it follows IM3 and Avengers.  That's the wild card imo.

 

But a 22% increase is nothing to scoff at.


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#4
The Stingray

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Sweet.


While I will admit to a certain cynicism, the fact is that I am a naysayer and hatchet-man in the fight against violence. I pride myself in taking a punch and I'll gladly take another because I choose to live my life in the company of Gandhi and King. My concerns are global. I reject absolutely revenge, aggression, and retaliation. The foundation of such a method... is love.


#5
ECSTASY

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Overall though I think most fans have reasonable expectations.


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#6
starkster

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Disney is playing too safe with 80M. I doubt it would open under 90M

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#7
narniadis

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Good read - 85m is my prediction
Not everyone can come up with something cool to put here so quit looking!!

#8
Talkie

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It doesn't matter how anyone tries to temper expectations. There will be a WWW thread even if it hits $90M because that's how this place works. (Except in the case of Pacific Rim, where almost everything went wrong yet there was never a thread dedicated to it.  ;) )



#9
Captain Jack Sparrow

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88 mil is my prediction.

Hobbit 3 will be lucky to hit $240m


#10
Cmasterclay

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Under 80 admittedly would be a big time disappointment, IMO, but yea, anything above that is great numbers! Doesn't have to do 95+ to be a huge success. 80-95 is just as gravy.


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#11
Spaghetti

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Agreed, Shawn. I personally have it at $85 million for the weekend. The big cut off for a disappointment, IMO, would be if it did under $75 million. Anything over $90m would be great, and anything over $100m would be amazing.


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#12
ChD

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I wanna see this hitting 400M DOM... Oh, wait...

 

So much about it opening in the 120-130M range after Iron Man 3 and Avengers.

 

When I said 80M, they called me crazy. CRAZY I TELL YA.


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#13
ECSTASY

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I wanna see this hitting 400M DOM... Oh, wait...

 

So much about it opening in the 120-130M range after Iron Man 3 and Avengers.

 

When I said 80M, they called me crazy. CRAZY I TELL YA.

 

Who did?


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#14
The Stingray

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Who did?

The Marvel zealots...


While I will admit to a certain cynicism, the fact is that I am a naysayer and hatchet-man in the fight against violence. I pride myself in taking a punch and I'll gladly take another because I choose to live my life in the company of Gandhi and King. My concerns are global. I reject absolutely revenge, aggression, and retaliation. The foundation of such a method... is love.


#15
ChD

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The Marvel zealots...

 

This...


"You can have all the faith in spirits and the afterlife, heaven and hell, but when it comes to this world, don't be an idiot, because you can tell that you put your faith in God to get through the day, but when it comes time to cross the road, I know you look both ways."

 

"How happy is the blameless vestal's lot! The world forgetting, by the world forgot. Eternal sunshine of the spotless mind! Each prayer accepted, and each wish resigned."

 

35c3g42.jpg


#16
Orestes

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Who did?

 

If I had to guess, BKB, and maybe iJack.



#17
tufftuff

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Crack thy name is Disney. Don't try to low ball. This will double 80 million. You don't even know



#18
ECSTASY

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The Marvel zealots...

 

 

LOL I need to look.

 

But seriously, if we weed out zealots and haters most came up with sensible predictions. :lol:


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#19
ECSTASY

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If I had to guess, BKB, and maybe iJack.

 

 

LOL Okay those two. Seriously though.


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#20
ECSTASY

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This...

 

 

BKB and ijack?

 

 

:lol:


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