After a year filled to the brim with animated movies, it would be easy to expect demand for another one on the horizon to be soft. Thankfully for Sony, that definitely isn't the case for Cloudy with a Chance of Meatballs 2.
The sequel has consistently performed well in our online tracking metrics over the last few months, and closer analysis reveals the strong potential for a run similar to last year's Hotel Transylvania. That flick--also a Sony release--controlled the family market for five weekends last fall. Signs pointed to its success in advance, and now, they're pointing even more convincingly toward a big audience for Cloudy 2.
On Twitter, the film is currently outpacing Hotel Transylvania's activity by 238 percent at the same point in the pre-release cycle. Cloudy 2's nature as a sequel is responsible for much of that advantage, however, there's no ignoring the otherwise strong presence of the film (including an effective trailer campaign thus far).
The sequel's Facebook buzz is similarly healthy... (more)
Full article: http://www.boxoffice...tballs-2-for-94
Edited by ShawnMR, 05 September 2013 - 10:47 AM.