Four years ago, young filmmaker Neill Blomkamp burst onto the scene with his wildly successful low-budget sci-fi flick,District 9. That movie banked an incredible $115.7 million domestic ($208 million global) run on a mere $63 million budget (including estimated marketing costs). Ever since, moviegoers and the industry alike have waited for his follow-up movie.
As another original story with an R-rating, Elysium certainly has some work ahead of it. But unlike Blomkamp's debut, this one has some help in the marketing department with a recognizable cast led by a proven, veteran leading man in Matt Damon (who drove another sci-fi flick, The Adjustment Bureau,to solid returns in 2011).
Add to that Sony's "It's better up there" viral marketing campaign advertised across various websites this summer, and you get an unknown property whose advance awareness is reaching closer to Inception than Pacific Rim levels.
Moreover, where District 9 faced direct competition from Quentin Tarantino's Inglourious Basterds one week later in August 2009, Elysium faces a weaker slate in August (aside from 2 Guns, opening one week earlier). But as we've seen recently with films like the well-regarded Source Code, it's still no walk in the park for an unknown title to make a splash at the box office.
That being said, Elysium's Twitter activity performed 16 percent ahead of... (more)
Full article: http://www.boxoffice...futures-elysium
Edited by ShawnMR, 17 July 2013 - 08:04 AM.