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Analysis: MOS, MU, WWZ, & NYSM Lead Best June Ever; Summer Attendance Level Remains Near Decade High


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#1
ShawnMR

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For a second consecutive month, records have fallen.

 

After a benchmark month of May, June's box office lived up to the challenge with a stellar $1.244 billion estimated market gross. That's up 17.8 percent over June 2012's performance, and handily tops the previous June record (2009's $1.087 billion) by 14.4 percent.

 

The first two months of summer have now totaled a massive $2.387 billion, more than any other combined May and June in history. That figure is 14 percent higher than 2012's comparable period and tops the previous best summer start of $2.106 billion in 2009.

 

June's success doesn't have just one big movie to thank as every weekend of the month saw at least one movie carry more than its weight. Now You See Me's solid opening and impressive legs set the stage, followed by The Purge's sleeper hit success. The former crossed the $100 million domestic barrier over the past weekend.

 

The month truly hit its blockbuster stride when Warner Bros. successfully relaunched the Superman franchise with Man of Steel's excellent $116.6 million opening weekend (excluding the controversial $12 million worth of Wal-Mart preview sales)... (more)

 

Full article: http://www.boxoffice...market-analysis


Edited by ShawnMR, 01 July 2013 - 10:48 AM.

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Predictions: TASM2 (97/238) | Godzilla (75/239) | DoFP (120 4-day/260)

 

"It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sherlock Holmes


"Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you're kind, amazing things will happen." - Conan O'Brien


#2
#ED

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Pretty big June.


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#Hail Nolan

#3
ShawnMR

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Pretty big June.

 

For sure. I'm not sure many expected it to be as big as it ended up being. Definitely more impressed by this past month than May.


Predictions: TASM2 (97/238) | Godzilla (75/239) | DoFP (120 4-day/260)

 

"It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sherlock Holmes


"Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you're kind, amazing things will happen." - Conan O'Brien


#4
Biggestgeekever

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There's a lot of talk about how weak July looks, but it's interesting to note that it's been nearly 30 years since a July has been weaker at the BO than the comparable June. And generally July is quite a bit stronger. It's no guarantee that July this year will be able to gross $1.3+ billion, but I think it potentially sets the scene for a lot of overperformers just by virtue of the market capacity being so high this time of year.

 

....Or maybe people now have their fill of movies, and everything in July will bomb. :P


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#5
CJohn

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I am not sure what happened this year and why studios left July so empty compared to June and May.


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#6
ShawnMR

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July is an interesting conundrum. This will be the first time in 7 years without a Nolan movie or Potter sequel opening in July. WB, and the entire industry, really needs PacRim to fill some of that void.


Edited by ShawnMR, 01 July 2013 - 11:11 AM.

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Predictions: TASM2 (97/238) | Godzilla (75/239) | DoFP (120 4-day/260)

 

"It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sherlock Holmes


"Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you're kind, amazing things will happen." - Conan O'Brien


#7
filmnerdjamie

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Month full of big winners and White House Down.


Edited by filmnerdjamie, 01 July 2013 - 11:12 AM.

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#8
filmnerdjamie

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July is an interesting conundrum. This will be the first time in 7 years without a Nolan movie or Potter sequel opening in July. WB, and the entire industry, really needs PacRim to fill some of that void.

 

Well... you know how I feel about that. But I think The Conjuring (and the big successes of Man of Steel and Great Gatsby) will help ease that.


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#9
CJohn

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July is an interesting conundrum. This will be the first time in 7 years without a Nolan movie or Potter sequel opening in July. WB, and the entire industry, really needs PacRim to fill some of that void.

The July 18th weekend will be hilarious. Why didn't any big studio put their blockbuster there? They were afraid of what? RIPD :lol: ?


Edited by CJohn, 01 July 2013 - 11:17 AM.

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#10
tonytr87

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375 mil for DM2? LOL. 


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#11
RichWS

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Nice piece, Shawn. I think the lack of a major tentpole in July makes the month far more interesting. 



#12
ShawnMR

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375 mil for DM2? LOL. 

 

That was actually a typo--our team forecast is $365m.


Predictions: TASM2 (97/238) | Godzilla (75/239) | DoFP (120 4-day/260)

 

"It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sherlock Holmes


"Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you're kind, amazing things will happen." - Conan O'Brien


#13
ShawnMR

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Nice piece, Shawn. I think the lack of a major tentpole in July makes the month far more interesting. 

 

Thanks, Rich. Totally agreed.


Predictions: TASM2 (97/238) | Godzilla (75/239) | DoFP (120 4-day/260)

 

"It is a capital mistake to theorize before one has data. Insensibly, one begins to twist facts to suit theories, instead of theories to suit facts." - Sherlock Holmes


"Nobody in life gets exactly what they thought they were going to get. But if you work really hard and you're kind, amazing things will happen." - Conan O'Brien


#14
filmnerdjamie

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When R.I.P.D. makes $1M in its first day, you shit-talkers are gonna look like FOOLS!


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#15
Tauriel

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thx for the article :wub:


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