It's a bit unusual to look at the third weekend of July and not see a major blockbuster tentpole on the release calendar, but that's exactly the situation next month. In contrast to recent years, the weekend of July 19, 2013 will see the wide release of four new films. One of them, Turbo, opens early on July 17. The other three are Red 2, R.I.P.D., and The Conjuring. Guess which one is building the most buzz so far?
Hint: it's not the star- or effects-driven vehicles.
Director James Wan's The Conjuring has slowly been building its case over the last few months. Over the past five days, the supernatural horror has posted a strong 15,834 tweets. That puts it far ahead of the Twitter activity for films like Mama (which hardly tracked on Twitter one month out), Sinister (by 215 percent), and Insidious (by 2,588 percent) at their same pre-release points. In fact, thanks to a surge in buzz over the last couple of days, The Conjuring is even trending ahead of franchise mainstay Paranormal Activity 4 by 51 percent... (more)
Edited by ShawnMR, 26 June 2013 - 02:25 PM.