Warner Bros. is hours away from launching Man of Steel into theaters. As usually happens when a tentpole's release approaches, the line between optimistic and objective expectations becomes blurred in the wake of overreaction. This film is no different.
There are strong arguments for an opening weekend over $100 million (BoxOffice is officially forecasting $115 million), but perspective should be kept.
First and foremost, the studio itself is expecting a debut in the $80-89 million range. Contrary to growing opinion in certain corners of the Internet (and, by extension, the film industry), that would be anything but a disappointing start for the film. Modest when compared to bigger openers, certainly, but it would set a new standard among the reboot sub-genre as none have ever opened to more than $75.2 million (2009's Star Trek) during a three-day weekend.
Granted, there are asterisks to that fact: Trek didn't have 3D to help boost ticket revenue, and more notably, last year's The Amazing Spider-Man opted for a Tuesday release (drastically deflating it's three-day weekend and inflating it's overall multiplier). Batman Begins similarly debuted on a Wednesday in 2005... (more)
Full article: http://www.boxoffice...on-man-of-steel
Edited by ShawnMR, 13 June 2013 - 01:49 PM.