We all remember the “Hobbit will hit $400 million!” proclamations. Then reality settled in and the tune changed to “Floppit.” Word of mouth and reviews were generally mixed and The Hobbit: An Unexpected Journey became the lowing grossing Lord of the Rings film stateside. Practically limped to $300M domestic (considering the 3D/IMAX bumps it had that the original Rings trilogy didn't) and when it did $1 billion worldwide, there seemed to be a "Whatever" reaction compared to the same $1B+ grosses for The Avengers, Skyfall and The Dark Knight Rises.
As the marketing officially kicks off this weekend (the trailer will be in front of Man of Steel), its time to ask if the box-office receipts will increase, decrease or stay the same for The Desolation of Smaug.
12 years ago (And it feels weird saying that!), we were all pumped to see the story continue from the closing moments of The Lord of the Rings: The Fellowship of the Ring. Home video sales, along with the Extended Edition DVDs, exploded keeping the franchise in the conversation during the year long downtime.
Nowhere near the same excitement… or hype… or even regular awareness at this point in time for Smaug like there was for The Lord of the Rings: The Two Towers. Jackson and WB banked on catching lightning in a bottle twice. And it feels like this time they’re gonna get struck by lightning instead come December, at least stateside.
Edited by filmnerdjamie, 08 June 2013 - 03:27 PM.