Full article: http://www.boxoffice...hite-house-down
For those who say the era of the box office star is over, June 28 is primed to be the exception to that new rule.
The contenders: Sandra Bullock and Melissa McCarthy headline The Heat(from Bridesmaids director, Paul Feig), while Jaime Foxx and Channing Tatum lead White House Down. Here's how they're stacking up in our weekly social network analysis.Twitter activity over the past five days has been slow for The Heat, but deceivingly so. Its 597 tweets yielded an impressive 22.8-to-1 positive-to-negative ratio. While the volume itself significantly trails McCarthy's last hit, Identity Thief, by a wide margin, the film is slowly gaining traction on 2011's mid-summer hard-R comedy, Horrible Bosses... (more)
Edited by ShawnMR, 06 June 2013 - 09:35 AM.